Keep it simple…

Friday, 2 December, 2016

Sage advice from John Lilly:

My big lesson was the importance of a simple message, and saying it the same way over and over. If you’re going to change it, change it in a big way, and make sure everyone knows it’s a change. Otherwise keep it static.



…and that goes for any type of communication. Keep the core message simple to understand because whilst the implications may be profound, your target audience needs to be able to take it in and interpret it unequivocally.