Clear explanation of changes to education in Central Bedfordshire……

Wednesday, 20 March, 2013

Watch…listen….learn….

Did you understand that?? No, neither did I. As a follow-up to my blog on educational leadership in Central Bedfordshire, I wondered where we had got to in informing stakeholders of the (not) clear direction and structured approach to change that we have in Central Bedfordshire…. there is of course the classic flow chart which highlights the lunacy of the current situation (helpfully removed by CBC; perhaps not the best example of corporate communication).

So how does the corporate video stack up - besides the obvious lack of script and over-use of “err” and “umm” - there is virtually no content in the presentation at all, other than repeated reference to the changes in school structure that have been personally allowed by Mark Versallion.

I’m a big believer in clear communication - you have a message, make the communication simple so that it is effective and let the viewer go away knowing what that is. I’m baffled to know quite what this is aiming to achieve and my take home message is

Central Bedfordshire’s policy on education is to sit back and watch